News

New year – New advertising inventory: Cookieless Advertising

 Moin from Hamburg and a happy and healthy 2021! At the start of the new year, we would like to introduce you to our new product, Cookieless Advertising. After the...More

Increasing Ad Blocker Rates Since Corona-Crisis – Why Advertisers Should Take This Opportunity

 The corona pandemic is increasing the ad blocker rate significantly. About 43% of German employees currently work from home, that was found out by the market research platform Appinio in...More

EPROFESSIONAL and AdDefend launch case study on success campaign

 Outstanding user quality – The companies from Hamburg ACHIEVE A 59% BETTER CUSTOMER QUALITY AND INCREASE THE VIEWABILITY BY 14% Many agencies still hesitate to target blocked users with online...More

STUDY RESULTS REVEAL NEW OPPORTUNITIES FOR ADVERTISERS

 “Online ads? No thanks, wait, maybe yes!” Advertising impact study in the magazine HORIZONT shows surprising results In the current online special of the planung&analyse, the target group of ad...More

Finanzen.net and AdDefend expand their cooperation in the monetization of blocked users

 Now it’s official: in August, finanzen.net renewed our contract again after years of succesful collaboration, opting to continue using the AdDefend technology to monetize blocked online users. We look forward...More

AdDefend is partner of the premium publisher wetter.com

 We are proud to announce that we are partnering with the top publisher wetter.com to address users of blocking technologies. With this we are expanding our partnership after years of...More

Reach the unreachable online users with video ads

 AdDefend presents new product – video advertising – at dmexco 2019 Pre-Rolls become more and more one of the leading formats in online advertising. From now on, advertisers can address...More

Yieldlab and AdDefend launch programmatic premium adblock channel

 Increase your online reachability with programmatic advertising AdDefend, the independent market leader for online reachability launches the opportunity to book unblocked inventory programmatically in cooperation with Yieldlab. Via 5 top...More

Users of adblockers and regular users have an almost identical perception of online ads

 That is one of the key findings of the latest study that was just launched by the market research platform Appinio and AdDefend. In addition to an almost equal openness...More

AdDefend offers individual blocking analysis at the OMR

 Hi from Hamburg, do you know how many of your trackings are blocked and how many of your users are no longer reachable due to the use of various plugins?...More

This is our new portal!

 … and as it is with new things: they are simply much better than the old ones in many ways. Why? On November 6, 2013, the first version of our...More

AdDefend at the Online Marketing Rockstars Festival

 The Online Marketing Rockstars just opened their doors! We are waiting for you to come and visit us at hall A3, stand l2. Here you get all infos about the...More

Breakthrough 2018 Award

 Today we were on the Breakthrough 2018 Award of WEKA MEDIA Publishing GmbH on a very special mission: The Breakthrough Award honors particularly promising start-ups. And we? We have awarded...More

We start into a new year with winners – and take a look back on a great 2017

 A new year begins and with it: new projects, new possibilities and perspectives. However, before we start working on many other exciting novelties for our reach, let’s take a quick...More

The AdDefend Christmas Contest

 Christmas is just around the corner and we have a special surprise for you at the end of an eventful and successful year! We are giving away 500.000 free ad...More

Gimme more! 10 million new customers

 AdDefend Adblock Advertising enables to immediately reach a new target group, potentially more than 10 million new customers. These 7 reasons will convince you that an upgrade with AdDefend is...More

AdDefend‘s statement on good digital advertising

 Free access to premium content on the internet requires a payment in terms of an “advertising acceptance currency“ AdDefend, the leading independent provider of adblock advertising, reacts to the latest...More

AdDefend unlocks advertising in Firefox privacy mode!

 Good news for publishers and advertisers: aside from our adblock inventory we are now able to target users of the so far unreachable private mode of Mozilla Firefox. The best...More

Criteo Performance Marketing Award 2017

 Thanks to Criteo, we can call ourselves today the third “Most Innovative Performance Marketing Startup 2017“! We convinced the jury to vote us among the TOP 3 after we competed...More

AdDefend Award: the winners

 A steadily rising number of advertisers target adblock users. This target group could no longer be reached online. The publisher network that displays unblockable ads is growing steadily. We provide...More

Ad fraud and adblocker: new facts that you should know

 Ad fraud and adblockers are about as much loved topics in the advertising industry as a long overdue dentist’s appointment. Funny? No, not really! Ad fraud and adblockers are the...More

Adblock users: an attractive target group? …yes!

 The International News Media Association (INMA) published an exciting reportBericht “What To Do About Adblocking” . The content does not lack a certain irony, but it is no less exciting:...More

4 innovations, that will increase your AdDefend revenue

 AdDefend is now an independent company AdDefend used to be a product of the bemitho technologies GmbH since 2013. In Germany it was distributed by veeseo. In early 2016, AdDefend...More
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