Founded in 2015, AdDefend is the leading solution for adblock-advertising today. With the help of AdDefend’s anti-adblock platform, publishers achieve the upmost potential of their net reach at full predictability. Thanks to the reactivation of Ø 21% of former lost inventory, their revenue can be increased significantly. Advertisers who work with AdDefend are able to reach a target group that is regularly not accessible online. In addition to the increase of the net reach, advertisers benefit from a not overly frequented and verifiably equally reacting target group as the audience on the regular reach. The analyse-dashboard of our anti-adblock platform offers publishers personalized central access for reviewing reportings and managing their own campaigns. More than 150 premium publishers already rely on AdDefend.
- Founded in 2015
- Founder: Dominik Reisig (CEO), Michael Reese (CIO) and Thomas Richter (CTO)
- Managing Directors: Dominik Reisig, Michael Reese, Thomas Richter
- Currently 21 employees in Hamburg
- Leading independent provider of adblock advertising
- AdDefend reaches adblocker users in Germany, Austria, Switzerland, France, Italy, Spain, Belgium and the Netherlands
- Around two billion ads are delivered per month to more than 10 million unique users
- Integrated with more than 150 premium publishers
- History: The original AdDefend product solution was developed via the technical consulting company bemitho GmbH and distributed by the content recommendation service Veeseo before it was taken over by the Gruner + Jahr subsidiary Ligatus. Thanks to its great success, the AdDefend GmbH was founded in 2015 as an independent and self-financed company.
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