Advantages of the AdDefend reach
AdDefend provides a technology to effectively tackle the problem of the increasingly prevalent adblocker use in order to dissolve it satisfactorily for everyone involved:
Publishers and marketers can easily and efficiently reactivate the blocked reach to increase their net profit by an average of one fifth with a guaranteed 100 percent fill rate. They regain control over their inventory, so they can in turn invest the revenue generated in the production of high quality content. In addition, they are not at risk of scaring users off permanently, as it is the case with alternative monetization models such as pay walls.
Advertisers are increasing their net reach immensely and reach the attractive new target group of adblocker users who would otherwise never see their advertising. These users are altogether much less exposed to advertisements; accordingly, they are neither overfrequented nor banner blind.
At the same time, the users‘ wishes for reduced advertising are equally respected: on the one hand, they receive significantly less ads on the AdDefend reach, on the other hand they only get to see unobtrusive formats. In return for their attention, the content of the websites remains free of charge in the long term. The user’s privacy is protected and the surfing experience is not reduced by loading slow downs, since the creatives used only have small file sizes.
AdDefend reaches more than 10 million unique users. Branding as well as performance campaigns provide demonstrably convincing results that can keep up with the performance values of the unblocked reach. This also proves that the majority of adblocker users it not against advertising, per se. If ad impressions are subject to certain restrictions in terms of form and frequency, they are not primarily perceived as disruptive and are accepted – with the result that adblock users also click, buy and convert into leads.