Thanks to the AdDefend conversion pixel, it is now possible to retrace the performances of our campaigns on the blocked reach and get precise results from ad networks and ad servers. We now have all the data to plan this attractive reach from the outset for future campaigns.
As we are very performance-oriented (especially targeting lead generation), it was very interesting for us to test how adblock users react to our ads and how much additional reach we can generate.
Adblock users are quite open to advertisement. Regarding the CTRs of the campaigns we tested so far, it is striking that the click rates of our ads displayed to adblock users constantly generated good or even better performances than our campaigns on the regular reach.
AdDefend makes every effort to meet your needs and goals! The team acts quickly when it comes to the implementation. Together, we increased our conversion rate.
With AdDefend, we were able to boost our net reach and address a target group that responds favorably to unobtrusive ads. We are very pleased with the overall performance of the campaign.