“Online ads? No thanks, wait, maybe yes!” Advertising impact study in the magazine HORIZONT shows surprising results
In the current online special of the planung&analyse, the target group of ad blocker users is analyzed. It is based on an advertising impact study by AdDefend and DCORE that puts the addressing of blocked users in a new light.
Positive perception of online ads despite of the use of an ad blocker
Many advertisers and publishers hesitate to target ad blocker users with online ads. They fear damage to their brand image. At the same time, they miss around 24% of German online users who have installed an ad blocker.
The study shows, however, that users of ad blockers react positively to unobtrusive advertisement.
Unobtrusive advertising also attracts users of ad blockers
After ad blocker users saw one of the tested online ads, they rated the campaign twice as well as blocked users who had no previous contact with the online ad. Do you want to know more about it? Read the article.