Yieldlab and AdDefend launch programmatic premium adblock channel

Reach your blocked users with programmatic advertising

AdDefend, the independent market leader for adblock advertising launches the opportunity to book unblocked inventory programmatically in cooperation with Yieldlab.

Via 5 top DSPs (theTradeDesk, Adform, Active Agent, emetriq and DV360 (DBM)), advertisers can now reach users with programmatic advertising that are no longer reachable online due to the use of blocking technologies.

Benefits of the programmatic premium adblock channel:

  • Premium publisher network
  • Incremental reach
  • Cross-marketer frequency capping
  • Attractive pricing

The programmatic inventory can be booked via direct deals.

More news:

We heartily welcome Arne Pokrandt as our new Programmatic Advertising Manager in our team. With 10 years of experience in the programmatic cosmos and with his expertise in video advertising, Arne supports us in further developing our latest products, programmatic and video Advertising. After years at Comcast International Germany GmbH, we are very happy to have him in our team. Welcome to the team, Arne!

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