AdDefend presents new product – video advertising – at dmexco 2019

AdDefend is a specialist for reaching unreachable online users. Beside video ads, advertisers can reach the new target group of unreachable users with display ads that are also bookable programmatically as direct deals.

Video ads are among the most popular ad formats

In a recent study with Appinio on the perception of online ads, more than 1500 interviewees voted video ads as one of their favorite ad formats. The role of video ads in the online marketing world is constantly increasing.

Would you like to learn more about our solution and our products? Or would you like to meet us in person? Come and see us at this year’s dmexco in Cologne, September 11 and 12. You find us in hall 7, booth B/C026a. Click here to see a map to our booth.

If you would like to make an appointment, please send us a message. Also feel welcome to pass by our booth for a coffee or a softdrink – we are looking forward to seeing you.

The company from Hamburg/Germany now offers a solution to deliver video ads on the inventory that is unavailable due to blocking technologies

Hamburg, 19 August 2019 – AdDefend is the specialist for reaching unreachable online users. Now there is a solution how advertisers and publishers can monetize the unreachable inventory with instream and ingame pre, mid and post rolls. In additon to video campaigns, publishers can also take advantage of activating a backfill marketing with AdDefend. Advertisers are given the opportunity to address a previously unattainable target group with an eye-catching format. An even more attractive aspect is that campaigns on the AdDefend reach are not exposed to the competition on the regular advertising inventory.

The reactivation is possible regardless of a publisher’s player technology and can be activated once AdDefend is integrated with a publisher. As soon as AdDefend detects an activated adblocker, previously blocked ads are recovered and cannot be blocked anymore. Currently VAST and VPAID are supported and MP4 as well as MPEG formats can be displayed.

The distribution of videos is steadily increasing online. News portals, cooking recipes, VIP news – every sector is focusing on the presentation of its content via video formats. With the increasing popularity of video content online, the use of video ads has increased significantly in recent years. According to official statements of the BVDW, about 24% of internet users in Germany use an adblocker. Adblockers also prevent the display of video ads. Thus, currently about every fourth video ad is blocked.

On September 11th and 12th, the company from Hamburg/Germany will present their new video product at the dmexco in Cologne. Representatives of the press as well as all those who are interested are cordially invited to meet the team of AdDefend GmbH in hall 7, aisle C, booth 026a. Please schedule an appointment here. Thank you!

With his expertise in programmatic and video advertising, he supports the Hamburg-based company in further expanding its new products

Hamburg, 04 July 2019 – Since June 2019, Arne Pokrandt is the new Programmatic Advertising Manager of the Hamburg specialist in dealing with blocking technologies. With 10 years of experience in the programmatic cosmos and his know-how in video advertising, he is responsible for the distribution of programmatic and video products that are currently in the focus for future developments. Previously, Arne Pokrandt worked for the Comcast International Germany GmbH as an Adserver and Programmatic Advertising Consultant for many years.

CEO Dominik Reisig welcomes the experienced Advertising Manager in his company: “We are very happy that we could win Arne Pokrandt, a highly qualified expert for programmatic and video advertising, for our team. Programmatic and video advertising are essential components of future digital marketing. With his support we will prepare for upcoming developments in the digital advertising market in the best possible way. Our goal is to further expand programmatic marketing in the blocked inventory in order to secure our competitive advantage in the unblocking of video advertising.”

Last year, AdDefend launched the programmatic booking of campaigns on the blocked reach. Currently, in cooperation with Yieldlab as SSP, a wide programmatic inventory can be booked as direct deals via the 5 DSPs theTradeDesk, Adform, Active Agent, emetriq and DV360 (DBM). Recently, AdDefend has started offering the unblocking of video ads in addition to the basic products, which is display and native advertising and ad unblocking in Firefox Private Mode. With the AdDefend technology, player-based, inStream and inGame pre-, mid- and post-rolls can be unblocked. Video unblocking is possible regardless of the player technology used by a publisher and can be activated as soon as AdDefend is integrated with a publisher.

Increase your online reachability with programmatic advertising

AdDefend, the independent market leader for online reachability launches the opportunity to book unblocked inventory programmatically in cooperation with Yieldlab.

Via 5 top DSPs (theTradeDesk, Adform, Active Agent, emetriq and DV360 (DBM)), advertisers can now reach users with programmatic advertising that are no longer reachable online due to the use of blocking technologies.

Benefits of the programmatic premium adblock channel:

• Premium publisher network
• Incremental reach
• Cross-marketer frequency capping
• Attractive pricing

The programmatic inventory can be booked via direct deals.

More news:

We heartily welcome Arne Pokrandt as our new Programmatic Advertising Manager in our team. With 10 years of experience in the programmatic cosmos and with his expertise in video advertising, Arne supports us in further developing our latest products, programmatic and video Advertising. After years at Comcast International Germany GmbH, we are very happy to have him in our team. Welcome to the team, Arne!

That is one of the key findings of the latest study that was just launched by the market research platform Appinio and AdDefend.

In addition to an almost equal openness to advertising, the study with more than 1500 respondents shows that ads on the blocked reach have a positive impact on brand affinity and brand image.

All survey results can be found here.

The Horizont summarizes in issue 18/2019: “Adblocker users are, as expected, more critical of advertising than others. Nonetheless, 3/4 of the objectors do not categorically reject online ads. On the contrary, there is no significant difference between the two groups in terms of the willingness to accept advertisements. “The survey is also listed online as study of the week in Absatzwirtschaft.

Are you interested in testing your campaign on the AdDefend reach? Write us and we will provide you with your free and individual offer for your exclusive new customer approach.

The results show a nearly equal openness to advertising and a positive impact of adblock advertising on the brand image.

Hamburg, 02 May 2019 – AdDefend, the leading full-service provider for adblock advertising, has launched a study with market research platform appinio. The key question of the study is to what extend users of adblockers and regular users differ in their perception and attitude towards online ads. The survey with more than 1500 respondents shows that the perception of ads is almost identical.

For the online survey, 1511 desktop users were interviewed on a total of 22 questions that focused on both their behavior towards advertising and the perception of online ads. 50% of the participants use an adblocker. A comparison of the basic data of the respondents shows that the average adblock user is between 18-34 years old, active on the internet for several hours a day, has a good, mostly universitary education and a high household net income.

The main finding of the survey is that the use of adblock advertising has no significant impact on the brand perception or the brand image. “We are often asked why we display ads to adblocker users when they do not want to see any ads. However, our experience of the recent years and the performance we are achieving speak for themselves. The survey shows that unobtrusive, high-quality ads also convince users of adblockers and have no negative impact on advertisers. The results do not only prove that ads are accepted, they even reveal a positive perception of the last seen ad of a brand. The results confirm the experience we make every day as a company, ” summarizes Dominik Reisig, CEO of AdDefend.

Blocking technologies have been on the rise worldwide for many years. While it has become rather quiet on the subject of adblocking in the media lately despite rising blocking rates, more and more blocking systems are developing almost unnoticed. Not only online ads, also trackings are blocked and the distribution of blocking is unexpectedly high. In addition to the common adblock providers, Firefox private mode also blocks ads as well as any kind of tracking. Even Apple’s browser Safari and Safari Mobile block trackings. After all, Safari browsers register a market share of 19% among the browsers used in Germany.

How much of the advertising reach is lost due to blocking systems is unknown to most. Adblocking is not a temporary phenomenon but an issue that the digital advertising industry needs to focus on in the future, especially given the growing distribution. Further details on the survey can be found in the evaluation.

Hi from Hamburg,

do you know how many of your trackings are blocked and how many of your users are no longer reachable due to the use of various plugins? At this year’s Online Marketing Rockstars Festival, we offer you a free and individual blocking analysis. Let’s see to what extent your reach is blocked and how you can achieve an incremental increase in your potential net reach.

Get your appointment now for a free blocking analysis on May 7 or 8 at the OMR. You will find us in hall 6, booth G08. Have a coffee with us and we answer all of your questions about blocking technologies – tailored to your individual situation!

Free blocking analysis at the OMR? Click here

Would you rather have gain a general overview and get information about the blocking of ads and trackings? Come and join one of our Open Booth Talks on Tuesday or Wednessay at 11AM and 3PM at our booth.

Did you already know that you can book exclusive programmatic adblock inventory on 5 TOP DSPs via our platform?
DV360 (DBM) | The Trade Desk | Active Agent | emetriq | Adform

  

We are looking forward to having a great festival with you! Your AdDefend team

Benedict C. Doepfer, Manager New Business Development at Panasonic Marketing Europe, does not hesitate to break new grounds and is rewarded with a successful display campaign performance on the AdDefend adblock reach.

AdDefend: Benedict, can you define the concept and the objectives of your campaign?

Benedict C. Doepfer: We wanted to reach customers who did not know about our product before with a short but intense campaign. In so doing, we aimed at generating the highest possible attention and interest in our smart home product combinations. If you like, we combined ads with a short-term product test. It was about getting a concrete feedback in the quickest and most uncomplicated way to see where we stand in order to define the next steps. Our product development is agile; our marketing needs to keep up with this tempo so that we can quickly return relevant data. The fact that adblock users can no longer be reached with display marketing via regular channels has made this target group particularly interesting for us. They are exposed to significantly less advertisement compared to the remaining 75% of German online users which is why they react more open and attentive to ads. AdDefend displays ads to adblocker users. Their data showed high performance rates – consistent with our goal of high response rates.

AdDefend: Your answer already implied that your main intention was to generate attention and performance (views and clicks). What is the concept of the design and why did you choose the AdDefend platform for its distribution?

Benedict: The cooperation with AdDefend was a proactive partnership. They understood our need and supported us with the implementation at every step. We chose a billboard that was displayed to adblock users on the AdDefend platform for 20 days in November 2017. The campaign achieved 3.5 million impressions at an above-average click rate of 0,35%.

AdDefend: That sounds like a great success. Are you convinced of the performance of the campaign?

Benedict: Yes, I am absolutely convinced and pleasantly surprised. My team and I had high expectations of the campaign results, not least because of the positive benchmarks that AdDefend presented – and the performance speaks for itself. It is a targeted investment that can be implemented in no time. With only one click, we could reach 10.000 relevant users from our target group – Potential customers we would have missed without adblock advertising. The AdDefend platform enabled us to attract attention and introduce our new product. We are very happy with the results.

AdDefend: Did you and your team have any concerns addressing adblock users with your ads?

Benedict: There were also some critical opinions in the beginning, but we have planned the whole concept thoroughly. We came to the conclusion that adblock users feel bothered by obtrusive ads that overlay the actual content of pages for instance – but they do not reject ads in general. According to the AdDefend policy, we designed our billboard unobtrusively and chose positions on the pages that did not overlay any content nor distract the user experience. We gave it a try and it worked out perfectly.

AdDefend: What are the results of the campaign?

Benedict¬: It was all about attention. As I said, we could reach more than 10.000 potential customers for whom our product would otherwise have remained invisible on the internet – Users that proved with one click that they react positively to, if I may say so, well-made advertising. The time spent on our landing page of the adblocker target group exceeded the average as well. We used the results of the campaign to draw valuable conclusions about the performance of our website. These data gave us new impetus for the redesign and optimization of our site, but also for our communication in general. Without any advertising wastage, we were able to quickly gain meaningful insights into our target audience and their behaviors with the AdDefend campaign, which eventually helped us to save money in the long term. The AdDefend campaign has paid off for us on multiple levels.

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What is Panasonic smart home?

Smart home from Panasonic is a monitoring and control system for your home. With smart home you can watch your home during a vacation as well as use the automatic device control – very easy to install and to handle. Using a smartphone or tablet, you can control everything in your own home anywhere at any time. Panasonic products can be combined with an Allianz Assist package. In the event of a damage, an immediate assistance is provided. This combination product was promoted in the Panasonic campaign.

Participation in the Online Ad Summit, company booth on dmexco, Bits&Pretzels in Munich and Digital Content Expo in Berlin determine the company’s event calendar in autumn

Hamburg, September 5, 2018 – Adblock advertising provider AdDefend will present the latest solutions for publishers and advertisers facing the still growing number of adblock users on this year’s dmexco (hall 7/booth 026a). Over the past years, adblocking has become one of the most urgent problems in the digital marketing world. Due to the use of adblockers, 23,4 % of German internet users (according to BVDW, first quarter of 2018) are no longer available with online banner ads. Now, every 4th user can be readdressed by using the AdDefend solution.

The kick-off event for the company from Hamburg will be the BVDW’s Online Ad Summit, which will take place in Cologne on 09/11/2018, just before the start of the dmexco on the very next day. This year’s summit is dedicated to the topic “Between Adblocking and Privacy: The Digital Industry is Growing to Meet its Challenges”. At the end of September from 09/30/2018 until 10/02/2018, the team will join the Founders-Festival Bits&Pretzels. The fall tour will end with the Digital Content Expo in Berlin.

Advertiser Solutions

More than 10 million additional German internet users can be reached with the help of the AdDefend solution. This enormous part of users can no longer be addressed with regular banner ads due to the use of an adblocker. With modified, unobtrusive ads that offer relevant content, AdDefend can boost the net reach by more than 25 % – since not only adblock users but also users of the Firefox Privacy Mode can be targeted.

Publisher Solutions

The AdDefend platform has developed a solution for publishers to maintain their business model. Because of the growing number of adblock users, publishers face a loss of reach that threatens the core concept of their business model in the long term. For this reason, many publishers implement payment systems like pay walls or premium memberships that lead to a high exit rate. AdDefend reactivates blocked ad spaces so that customers can monetize the total reach again.

Feedback

It is often questioned whether and how adblock advertising works. AdDefend presents convincing performances of case studies at regular intervals. According to the company’s policy, ads that are supposed to have an appealing effect on the user need to be unobtrusive and relevant. “Advertisement on the blocked reach is successful when it convinces the user with relevant content and an attractive design – without disturbing the user experience.”, concludes Dominik Reisig, CEO at AdDefend.

Meet us at dmexco, Bits&Pretzels, Online Ad Summit or Digital Content Expo

Press representatives are welcome to visit AdDefend at booth 026a in hall 7. Please arrange an appointment in advance. Thank you!

… and as it is with new things: they are simply much better than the old ones in many ways. Why?

On November 6, 2013, the first version of our statistics portal was launched. At that time, it was only supposed to be a simple tool for our customers, so they could independently access their data. More than 4 years later, it has become the core component of all of our services. The layout and the usability, however, have developed somewhat… more slowly.

We are very proud to present a completely revised version of our portal that is immediately available to all our customers.

Self-service adserver: You can always display your own campaigns on your inventory via our self-service adserver. You can choose from various targeting options to optimize your campaign and achieve the best performances.

Real time statistics: Our portal offers real time statistics of your websites and their marketing. That way, you can check the current status at any time.

Responsive design: Nowadays, you need to be able to have access to your data and reportings anytime and anywhere! You can use all functions of our portal on your mobile phone. This makes it easy to check the adblock rate on your way to the strategy meeting or to launch a campaign in the bus to the office.

Enjoy working with our new portal!

Your AdDefend team